品牌故事
The story of CTS Timber Trading begins in 1990, when our founder started his first business under Chuan Tiam Soon Enterprise. Back then, he and a friend were involved in the coconut trade, producing coconut shell charcoal and managing palm oil plantations. Early on, they faced challenges: a failed partnership left him alone, burdened with debt. Despite this, he worked tirelessly, taking on multiple jobs at once, determined to find new opportunities.
From these challenges, a vision emerged. He began turning plantation waste into renewable energy wood chips and gradually expanded into timber products, including wooden pallets. In 2007, CTS Timber Trading was officially established, marking the start of a new chapter in international timber trade. Over the years, the company grew from a one-person operation to a family-led enterprise, now entering its third decade in 2026.
A unique part of our identity is our logo: the “T” in CTS is shaped like a coconut tree, symbolizing our origins in natural plantation and coconut trade. Though we have shifted from coconut shell charcoal to wood chips, biomass fuel, and wooden pallets, the logo reminds us of our roots and commitment to renewable resources and sustainable practices. Wooden pallets remain one of our core products, representing the blend of practicality, quality, and sustainability that defines CTS.
Our values are simple but unwavering: integrity, resilience, and responsibility. We turn challenges into opportunities, transform natural resources into sustainable products, and build long-term partnerships with our clients worldwide. Through responsible sourcing, efficient production, and environmental stewardship, CTS contributes to greener supply chains and sustainable industry practices.
From humble beginnings to a globally recognized timber trading company, CTS continues to grow under the next generation, carrying forward a legacy of tenacity, innovation, and environmental responsibility.
CTS Timber Trading – From Forest to World.
森至世界 · 木连全球
CTS Timber Trading —— 品牌故事（中文版）
CTS Timber Trading 的故事，要从 1990 年说起，当时创始人在 Chuan Tiam Soon Enterprise 开启了他的第一份生意。那时，他和朋友从事椰子贸易，生产椰壳碳，并管理棕油种植园。早期遭遇挑战：合作失败，创始人独自承担债务。尽管如此，他坚持不懈，同时身兼多职，努力寻找新的机会。
在困境中，他开始将园地废木转化为再生能源 wood chip，并逐步拓展木材产品，包括木栈板。2007 年，CTS Timber Trading 正式成立，开启了国际木材贸易的新篇章。三十年来，公司从单打独斗发展为家族企业，并延续至 2026 年第三个十年。
公司的独特标识也蕴含故事：CTS 标志中的“T”呈椰子树形状，象征公司源自自然种植与椰子贸易的初心。虽然业务已从椰壳炭转向 wood chip、生物燃料及木栈板，但标志提醒我们不忘初心，坚守 可再生资源与可持续发展理念。木栈板仍是公司核心产品之一，体现 CTS 对实用性、品质和可持续性的承诺。
我们的价值观简单却坚定：诚信、坚韧、责任。我们将挑战转化为机会，将天然资源变为可持续产品，并与全球客户建立长期合作关系。通过负责任的采购、高效生产和环保管理，CTS 致力于 推动绿色供应链与可持续产业发展。
从 humble beginnings 到如今国际认可的木材贸易公司，CTS 在下一代接力下持续成长，延续 坚韧、创新与环保责任 的精神。
CTS Timber Trading —— 森至世界 · 木连全球
